Issue 135, Part Time CEO Newsletter

Hey, it's Dhiren 👋,

Let’s talk about something uncomfortable:

Your client didn’t ghost you because of price.
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They left because they didn’t feel seen.

Two weeks ago, Nathalie Mago joined the Part Time CEO Club for a jam-packed expert session on Human-Centered Customer Experience.

She’s been in the game for 15+ years, built a fully delegated agency, and turned her story into six-figure speaking gigs.

But what struck me most wasn’t her success.

It was how simple the insights were—and how often we overlook them.

Let me explain.
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🧠 Bullet One: Clients don’t remember what you did. They remember how you made them feel

We’ve been trained to think client experience = deliverables + deadlines.

But as Nathalie reminded us, that’s just table stakes. What they really remember are the micro-moments:

• How you welcomed them during onboarding
• Whether you remembered their kid’s name
• If your messages sounded like you cared
• How easy (or hard) it was to work with you

That proposal you shared in your brand colors?

They forgot it.

But the one in their brand colors?

They told their friends.
That’s the difference.
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🧠 Bullet Two: Your invisible edge is emotional clarity

Here’s what stuck with me the most: Nathalie doesn’t just serve clients. She studies them.

She literally gives them names—“Bob” for headhunting clients and “Christopher” for marketing clients.

Everyone on her team knows how Bob thinks, what he wants, and what triggers his trust.

She also has a “Message House” for each client—a doc with:

• Their beliefs
• Their voice
• Words to use (and avoid)
• What matters to them

The result?

Proposals, updates, even Slack & WhatsApp messages feel custom, even when they’re systemized.
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That’s the game:

Use systems to scale → Use emotion to deepen trust → Use both to become unforgettable.

Your Turn

Don’t just aim to “wow” your clients. Aim to understand them so deeply, they feel like you’re already inside their head.

Here’s what you can try this week:

✅ Name your hero client (give them a face and a story)

✅ Build a Message House for your top 3 clients

✅ Revisit your onboarding—what feeling does it create?

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Because like Nathalie said: “To know is to love.”

And that’s how clients stay.
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📢 Dhiren’s Updates

Next Basecamp kicks off May 15th

This isn’t a course. It’s not a retreat. It’s not fluff.

It’s a working session for creative founders who want to stop spinning their wheels and start building a business that runs with purpose and profit.

We’ll answer 4 questions every Part-Time CEO needs to know:

1. Why do you do what you do?

2. Who do you do it for?

3. What exactly do you do for them?

4. And why should they buy from you?

You’ll walk away with:

✅ A niche you can own

✅ A message that makes competition irrelevant

✅ A clear plan to escape the Consultant’s Dilemma—and focus only on the work you love
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Reply if you want the details.
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🎤 What’s it like inside Basecamp?

Here’s what Manuja from Cohort 4 had to say:

📺 Watch her 2-min video testimonial here​

📌 Dhiren’s Pick of the Week

Will Smith in The Pursuit of Happyness

This line came up in our Expert Session from Nathalie and it stuck.

You don’t need to be perfect. You just need to be relentlessly resourceful.

That’s what builds trust—with clients, your team, and yourself

📺 Watch the clip (90 seconds, worth it)
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Much Love,

Dhiren Bhatia ​Founder, Elevated Entrepreneur ​ElevatedEntrepreneur.co​ ☎️ Book a 1:1 Clarity Call​

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